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BROWNSTEIN GROUP WINS FIVE PRSA PEPPERPOT AWARDS

Local agency is honored for its work in non-profit development, reputation management, crisis communications and media relations

PHILADELPHIA, PA - On December 3, 2009, the Philadelphia Public Relations Society of America honored the region's top PR professionals at the Pepperpot Awards. Brownstein Group (BG) was the recipient of five awards for its work in non-profit development, reputation management, crisis communications and media relations.

"These awards reflect our commitment to providing value to our clients and are particularly gratifying this year because they demonstrate the wide range of projects our team excels in," stated Erin Allsman, public relations director at BG. "We thank the PRSA for the recognition and are proud to be honored by our peers in the public relations field."

BG received the following awards:

Pepperpot (First Place)

Crisis Communications

BG was tasked with salvaging SUPERPRETZEL's 2009 campaign after the passing of the face of its campaign, famed baseball announcer Harry Kalas. BG recovered the campaign while demonstrating both sympathy and respect for the Kalas family, leading to a 32 percent increase in sales.

Media Relations: Featured Stories

BG wrote a 2,000-word article for Burt Hill to increase brand awareness of the firm's most significant project. The article was published as the cover story in the March 2009 issue of Middle East Architect, one of the industry's most respected publications.

Pro Bono Programs

Fairmount Park Conservancy approached BG less than 10 days before its press conference to initiate a media relations campaign supporting the launch of the Ryan Howard Family Foundation, along with the announcement of the foundation's $50,000 contribution to the conservancy. BG secured 18 media hits and 3,147,003 impressions with an estimated ad value of over $68K.

Ladle (Second Place)

Development or Fundraising

Fairmount Park Conservancy commissioned BG with developing an ongoing multifaceted public relations program that targeted media and potential donors and supported the conservancy's 2009 Centennial Dinner & Award Ceremony. BG assisted the conservancy in raising over $250,000, a 64% increase from the previous year.

Reputation/Brand Management

BG created a brand identity for The Graham Company that communicates its unique value proposition as a leader in high-risk insurance and proactive risk management. The "Actions Matter" campaign was launched in February 2009 through a company event, brand video, collateral, advertising, newsletter, media relations and thought leadership initiatives. The campaign has improved internal and external communication and supported the company's best sales month ever.

Local agency is honored for its work in non-profit development, reputation management, crisis communications and media relations

PHILADELPHIA, PA - On December 3, 2009, the Philadelphia Public Relations Society of America honored the region's top PR professionals at the Pepperpot Awards. Brownstein Group (BG) was the recipient of five awards for its work in non-profit development, reputation management, crisis communications and media relations.

"These awards reflect our commitment to providing value to our clients and are particularly gratifying this year because they demonstrate the wide range of projects our team excels in," stated Erin Allsman, public relations director at BG. "We thank the PRSA for the recognition and are proud to be honored by our peers in the public relations field."

BG received the following awards:

Pepperpot (First Place)

Crisis Communications

BG was tasked with salvaging SUPERPRETZEL's 2009 campaign after the passing of the face of its campaign, famed baseball announcer Harry Kalas. BG recovered the campaign while demonstrating both sympathy and respect for the Kalas family, leading to a 32 percent increase in sales.

Media Relations: Featured Stories

BG wrote a 2,000-word article for Burt Hill to increase brand awareness of the firm's most significant project. The article was published as the cover story in the March 2009 issue of Middle East Architect, one of the industry's most respected publications.

Pro Bono Programs

Fairmount Park Conservancy approached BG less than 10 days before its press conference to initiate a media relations campaign supporting the launch of the Ryan Howard Family Foundation, along with the announcement of the foundation's $50,000 contribution to the conservancy. BG secured 18 media hits and 3,147,003 impressions with an estimated ad value of over $68K.

Ladle (Second Place)

Development or Fundraising

Fairmount Park Conservancy commissioned BG with developing an ongoing multifaceted public relations program that targeted media and potential donors and supported the conservancy's 2009 Centennial Dinner & Award Ceremony. BG assisted the conservancy in raising over $250,000, a 64% increase from the previous year.

Reputation/Brand Management

BG created a brand identity for The Graham Company that communicates its unique value proposition as a leader in high-risk insurance and proactive risk management. The "Actions Matter" campaign was launched in February 2009 through a company event, brand video, collateral, advertising, newsletter, media relations and thought leadership initiatives. The campaign has improved internal and external communication and supported the company's best sales month ever.