Agency Press Release
9/3/2008
Brownstein Group Kicks Off Marketing Campaigns for Nine
New Clients
-Even in an economic downturn, Brownstein Group keeps
busy, reporting a widely successful summer
season--
PHILADELPHIA, September 3,
2008 - In a business climate that is causing angst among
most companies in the professional services industry, Brownstein
Group (BG) has continued to thrive, kicking off marketing campaigns
for nine new clients in the past three months.
The following are brief descriptions of BG's recently launched
campaigns:
- In support of the Philadelphia Mural Arts Program's
25th anniversary year, BG is designing the
25th anniversary year logo, a celebratory mural sash, an
informational brochure and a mural tour brochure.
- BG's PR department is handling the media relations,
cross-promotional marketing, community relations and special events
efforts for the hotel and residences project at 1441 Chestnut
St.
- Penn Orthopedics at UPHS has hired BG to develop a long-term
strategic positioning and marketing plan.
- BG has partnered with TargetRx to develop strategic positioning
and rebranding in light of a recent evolution across its
operations, products and services. Services further extend to
communicating the new brand through an updated Web site, sales
materials, advertising, public relations and media planning and
buying.
- BG has kicked off a brand discovery and strategic positioning
process for VWR as well as an extensive campaign, including media
relations, thought leadership and community relations.
- The Hub has turned to BG for brand discovery and positioning as
well as public relations support.
- BG is developing a new corporate Web site for Interstate
Outdoor.
In response to the strain many marketers are feeling, BG's
Public Relations department has implemented a pay-per-placement
program for small businesses with extremely limited budgets.
Arrangements are founded on value-based pricing structures for
media relations campaigns. This includes an initial start-up fee to
develop press materials, story banks, media lists, editorial
calendars, timelines of press release announcements and strategic
planning. Once all of the preparations and materials are complete
and media outreach begins, clients are invoiced on a per-placement
basis according to an established media tier system. BG has already
signed on Cosmopolitan Skin Care Studio and Mondre Energy under
this arrangement.
About Brownstein Group
Brownstein Group is a brand communication firm with offices in
Center City Philadelphia and Bellevue, Wash. Founded in 1964 as
Brownstein Advertising, Brownstein Group has since evolved into a
network of integrated communication specialties encompassing brand
strategy, advertising and design, public relations and interactive
and direct marketing disciplines. Brownstein Group provides
services to local, national and international clients such as
Microsoft, IKEA, Majestic Athletic, SUPERPRETZEL, ESPN, University
of the Sciences in Philadelphia, Siemens, The Philadelphia
International Auto Show, Draeger Medical, Campus Apartments and
Burt Hill. Additional information can be accessed at www.brownsteingroup.com
or by calling 215-735-3470.
CONTACT: Kelly Lange Brownstein Group
215.735.3470 x 108 klange@brownsteingroup.com