Marc Brownstein Quoted in Philadelphia Inquirer Article on Succeeding in “Mobile” Advertising
PHILADELPHIA (February 17, 2016)– Brownstein Group President & CEO Marc Brownstein continues to leave his mark on young minds in the advertising world, this time on the founder of Wilmington-based Carvertise. Founded by University of Delaware graduate,Mac Nagaswami, Carvertise wraps cars with advertising. Using algorithms, analytics, and global positioning systems, it has a unique take on vehicle-wrap advertising that is heavy on return-on-investment data for clients that want to know their advertising is reaching eyeballs.
Among the information Carvertise’s software provides clients is how much mileage was driven and where, and how many estimated impressions – viewings of their ads – were generated. It charges $2.50 to $5.25 for every 1,000 impressions.
Carvertise does not have staff drivers but uses ordinary people with good driving records, 2005 model-year vehicles or newer, and commuting minimums of 800 miles a month, and additional driving is not expected beyond what they regularly do.
Vehicle wraps aren’t new, but the technology-enhanced service Carvertise offers is – and might be blessed with perfect timing, said Marc Brownstein.
“The stars may have aligned for Mac and Carvertise,” said Brownstein, who knows Nagaswami through a mutual friend and has mentored him. Brownstein even foresees an opportunity for Carvertise that doesn’t involve anyone behind the wheel: the advent of autonomous driving.
“We’re about to embark upon an era where Uber cars are going to be driverless,” Brownstein said. “Can they be billboards?”
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