Marc Brownstein Gives Tips on Measuring Success in Inc.com Article
PHILADELPHIA (October 21, 2016)– Lots of people talk about being successful, but how do they know if they are actually making progress? Marc Brownstein, President and CEO of Brownstein Group, recently talked with Inc.com about the importance of keeping daily measurements.
Brownstein, a member of YPO, is serious about the importance of measurement for his clients and often applies measurement to his personal life as well. His approach must be working because his Philadelphia PR company has grown to be an industry leader helping such blue chip companies such as Comcast, Microsoft and IKEA. Brownstein believes counting is important when creating a following be it for a company or a leader.
Many of the measurements you would use to measure the successful campaigns of a company can be applied to your own personal journey as well. Here are 5 measurements that you should check every day to see if how close you are to real success.
Time is a precious resource, and success depends on using yours wisely. Still, many ambitious people don’t stay aware of how their time is spent. Brownstein recommends tracking the time you spend on work and personal tasks, especially when you move from hourly to salary-based employment. Use a phone timer or an app to log how long you spend on daily activities. “Keep tabs on how much of your time is actually being wasted and how you can better distribute it to be as productive as possible,” he advises. Need additional clarity? Assign an hourly rate to your time based on the salary you would like to make. Calculate the cash value of hours spent on things that get you closer to your goals vs. the hours spent on distractions, personal business, or dead-end activities.
Many great leaders and innovators believe that failure provides the greatest learning opportunities. Brownstein acknowledges that mistakes are painful: “Making a mistake may not only cost money, but it also can waste time for others that may have to come in and resolve problems that you create.” Far worse, however, is to refuse to learn from them. When a setback occurs–be it a lost client, disastrous launch, or bad Yelp reviews–take time first to pinpoint what went wrong. Then set benchmarks for fixing it. Make daily assessments: How many times did you implement a best practice? How many hours did you engage in continuing education? What is your practiced ratio of hard versus soft skills in areas needing improvement?
Can you contact the people you most want to influence? Email remains the single most powerful means of online communication, with higher conversion rates than any other form of social media. “Growing your email list is crucial to building your following, more so than any other social network out there,” says Brownstein. “Keep tabs on it and find creative ways to engage people using this often overlooked tool.” Invest in an e-mail management tool like FanBridge, MailChimp, or Constant Contact. Then take full advantage of the tools they offer. Check daily to see how many subscribers you have, how many of them open your e-mail communication, and whether they click on the links you provide. Does your list add a steady stream of new subscribers each week? How many unsubscribes do you get in general and after specific campaigns? If your numbers do not show ongoing growth and engagement, you are not connecting with the right crowd.
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