Marc Brownstein Discusses the Advertising Arms Race in Latest Philadelphia Inquirer Article
PHILADELPHIA (May 31, 2016)– Brownstein Group CEO and President Marc Brownstein talks contacting a client’s competitor once you and your client have cut ties in a recent Philadelphia Inquirer article.
“Trust me. I’ve done it. It’s a good business strategy,” said Brownstein. “Landing the competitor as a client allows the agency to avoid layoffs and retain talent, as well as expertise.”
“You get that [expertise] if the agency is working in an industry for a period of time. It can be really valuable because there’s no learning curve,” he said. “No client wants to pay for an agency to get up to speed on their business.”
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