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Just the right amount of sparkle

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United we brand

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Started by one man, built by an entire family (even if we don't all have the same last name)

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Being in the spotlight
now comes without glare
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Sometimes it’s okay to color inside the lines

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Putting art in the
palm of your hand.

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HEADS AND YARDS ABOVE THE COMPETITION.

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But enough about us. Oh wait...

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The work we do is only as good as the people we do it with

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Let's do great things together

215 SOUTH BROAD STREET
PHILADELPHIA, PA 19107
215.735.3470

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Work with Us

Carrie McCament

newbusiness@brownsteingroup.com

Work Here

Melinda Ramos

careers@brownsteingroup.com

General Inquiries

Aimee Cicero

hello@brownsteingroup.com
cultureBG

culture

Our Leadership

Chairman & Chief Creative Officer

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Berny
Brownstein

Making great work—that’s what Berny had in mind when he started Brownstein Group in 1964. And it’s what he still expects of everyone who follows in his footsteps.

As a native Philadelphian, Berny graduated from the University of the Arts with a dream of illustration. But after working on national campaigns at a global ad agency,

he saw that fun, clever advertising could showcase clients in a whole new light. He got the bug, and the rest is advertising history.

These days, when he’s not exhibiting his watercolors and oil paintings, he’s mentoring a new generation of smart, creative people to share in his passion. Fifty years later, he still believes that great advertising has the power to both move and inspire.

President & Chief Executive Officer

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Marc
Brownstein

Marc has had a love affair with advertising since his first client meeting at the age of three. After graduating from Pennsylvania State University, he spent eight years as a copywriter in New York—mostly at Ogilvy & Mather—creating award-winning work for AT&T, American Express, Hershey Foods, Time Warner, and Campbell Soup Company.

Marc returned to Philadelphia to join Brownstein Group as Executive Creative Director. A few years later, he was appointed President & CEO, and has since furthered the family business into a modern, brand-centric shop that prides itself on early innovation and a robust company culture. Under his leadership, the Agency has more than tripled in size, adding several blue-chip clients to its roster, including IKEA, Lincoln Financial Corp, Saint Gobain, Bimbo Brands, Comcast, AmeriGas, Microsoft, La Colombe, and United HealthCare.

Outside of the Agency, Marc serves as special marketing advisor to Penn State University. He is also a director of Brockmans, a UK-based spirits company; an active member of the board of directors of the 4A’s; the Young Presidents’ Organization (YPO); Ed Snider Youth Hockey Foundation; Greater Philadelphia Chamber of Commerce; Chairs the Arts & Business Council; Mural Arts Program of Philadelphia; Philadelphia Film Festival; and Penn State University’s College of Communications. Marc speaks regularly before industry and professional groups, and is a blogger for Advertising Age.

EVP, Chief Financial Officer & Operations

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Carol
Petro

Carol loves to tend her garden, a devotion born from her passion for planting things in the earth and nurturing them to grow, to come to fruition. Carol brought her broad range of finance, human resource, operations and legal knowledge to Brownstein Group in March of 1998. Carol’s career path has included stops in industries such as banking, medical, software development, retail and advertising. Carol enjoys the creative environment that the agency world offers. It’s her constant support of and engagement in our creative work that allows the agency to grow, to come to fruition.

Chief Marketing Officer

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Carrie
McCament

A long-time veteran of the marketing and business development world working for global agency holding companies, Carrie leads BG’s overall brand positioning and marketing initiatives while focusing on strategic growth.

Carrie has a maverick approach to the marketplace and has created breakthrough marketing strategies for some of the world’s largest and most recognizable brands. She is a pioneer of reinvention and was instrumental in launching and directing the country’s leading marketing-to-women communications company, Frank About Women/IPG where she counseled global companies on gender savvy brand revitalization initiatives.

Prior to Brownstein Group, Carrie served as Partner/SVP of Account Management at Rosetta/Publicis where she drove brand partnerships and thought leadership on behalf of Samsung. Previously as SVP at GO Experience Design/OMC, she led their flagship global account, Bank of America, and championed agency integration. After ten years at creatively-led Mullen, she vowed to never leave the agency business and her passion still prevails.

When not leading brands to greatness or raising her three teenage boys, Carrie spends her time writing, playing piano, and engaging in outdoor pursuits including running, hiking, skiing and mountain biking.

Executive Creative Director, Floor Captain

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Dan
Shepelavy

After a decade spent amongst the collapsing scenery of the music business, Dan migrated to the sequin mines of advertising, as an Art Director at Gyro Worldwide. In 2004 he joined 160over90, where he served as a Creative Director. His clients included American Eagle Outfitters, Nina Shoes, Sony Pictures Entertainment, AND1, Nike tennis and SoBe beverages. In addition, he was integral in helping establish its nationally recognized higher education practice.

In 2010, Dan joined Brownstein as the Executive Creative Director—fostering an open, collaborative creative culture rooted in rigorous thinking, unfettered imagination, cultural literacy and craftsmanship.

Dan’s work has been recognized by: Communication Arts, How, Print, Step, The One Show and The Society of Publication Designers, among others. His work, fine art, as well as his occasional art & culture blog This, That, & Also, Etc., can be found at shepelavy.com.

SVP, Public Relations & Social Media Director

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Erin
Allsman, APR

Erin has mastered the metamorphosis from media maven to social butterfly. As Public Relations and Social Media Director, Erin oversees all accounts, manages the department and leads the agency’s crisis communication function. She has led award-winning campaigns for a variety of clients in health care, automotive, retail apparel, food, non-profit and professional services and has grown the department to its current status as one of the Philadelphia Business Journal‘s top 10 public relations firms.

Prior to joining Brownstein, Erin spent time as the Director of Public Relations for two joint-venture companies, Mitchell & Ness Nostalgia Co. and DMi Partners, and as the Director of Public Relations for the General Building Contractors Association. Erin also served as director-at-large on the Philadelphia PRSA board from 2009 to 2011, as the 2011 Philadelphia PRSA Awards Program Co-Chair and as the Host Committee Chair for the 2013 PRSA International Conference.

Director of Client Services

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Terry
Dukes

Terry Dukes is passionate about two things: family and advertising – in that order. Looks like we were made for each other.

An industry veteran, Terry spent nearly 15 years leading brand teams at Young & Rubicam on clients such as KFC, DuPont, The Vanguard Group, and the US Army. She served a further 8 on the Executive Committee at Havas Worldwide, and led their global teams for ExxonMobil and Charles Schwab.

Midway through her advertising career, Terry took a scenic detour into media where she served as Publisher for a group of community newspapers, magazines, and websites on the even more scenic West Coast of Florida.

Her recent move to Philadelphia brings her closer to her family (Five children! Six siblings! Just the one husband…). It also makes her the newest member of our own.

Human Resources Director

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Melinda
Ramos

Good policies and even better people – that’s what it’s about for Melinda Ramos. And, with 18 years’ experience in HR, she knows a thing or two about what makes work work.

Melinda began her career at Accenture, where she first fell in love with brand building. She then took her talent for talent to Healthcasts, LLC, where, as employee No. 4 and a member of the executive team, she hired more than 65 employees. Most recently, she was the HR Director at Sard Verbinnen & Co. in NYC before she decided to pack it all up and move to Philadelphia.

Now, she continues to focus on the four P’s – people, policies, procedures and puppies. Her pup, Charlie, to be exact. She also loves travel, a good bourbon or cigar, as well as watching high-speed chases or zombie movies. In other words, she fits right in.

Director of Brand Strategy

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Anne
Ryan

At the center of Anne’s core is insatiable curiosity and a sharp business acumen. As the Director of Brand Strategy, this combination serves clients well as she works tirelessly to unearth the insights and strategies that will allow our clients’ brands to redefine categories, bond with their audiences, and, ultimately, increase sales. With over twelve years of experience in developing strategies for brands like IKEA, UnitedHealthcare, DuPont, and Comcast, Anne inspires her team to push their strategic rigor, go deep, and only emerge when they believe they’ve landed on a truly transformative insight.

While Anne loves any good brand challenge, she’s especially taken by Talent Branding. You can find her speaking around the country to rooms full of HR and Marketing professionals about using their master brand to attract the best talent…and keep it! And if you really want to get her going, ask her about The Greatest Generation – Seniors. The first generation to feel truly invincible and defy the aging process is an agency specialty and a category near and dear to her heart.

Prior to joining Brownstein, Anne served as the Director of Strategy and Analysis for a digital marketing agency that focused on connecting B2B brands. She also spent the first half of her career implementing customer acquisition programs for financial services institutions, including Citibank and Capital One.

Director of Digital Marketing

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Art
Stiefel

An expert in strategic brand marketing development within the digital space and an award-winning brand strategist, creative director and skilled team leader, Art Stiefel heads up the integration of digital marketing initiatives with strategy at BG. He expertly crafts solutions for our clients’ brand needs and guides them into real world initiatives with one goal in mind: measurable and actionable solutions.

From online to mobile to omni-channel programs, he works closely with our internal teams and our clients to craft digital marketing programs that engage and resonate with target audiences. Art combines his vast experience in branding, communications, advertising, film production and interactive/multimedia platforms to turn blue-sky brand ideas into real-world business successes.