Category Archives: Media & Publishers

Comcast Broadcast/Technicians

We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.

All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.

Comcast Broadcast/Commitment

We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.

All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.

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“Bracketologists” TV & microsite

When ESPN asked to us to promote their Tournament Challenge, an online fantasy game tied to bracketing for the NCAA Men’s Basketball Championship, we asked ourselves, “What would Philly do?” Easy: Celebrate the fans in all their glory. Humorous TV spots directed by “Saturday Night Live” writer Bob Odenkirk worked hand-in-hand with an engaging microsite to introduce the fan-obsessive “Bracketologists.” The result? It was the promotion’s best year ever—unique users increased by 15%, entries increased by 13% and brackets increased by 9%. Boom.