We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.
All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.