Category Archives: Institutional

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Influencing Public Policy

In 2010, the American Society of Transplantation, an organization of more than 3,000 transplant professionals dedicated to research, education, advocacy and patient care in transplantation, engaged Brownstein Group to bring their message to a broader public. This challenge became especially acute in October 2010, when the Arizona state government implemented changes to the adult Medicaid benefit package, including the elimination of coverage for several non-experimental transplant procedures.

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Actions Matter

Whoever said insurance is a commodity was right. For The Graham Company, the Mid-Atlantic region’s top commercial insurance firm, that means working that much harder to engage clients at a level that removes price from the equation. The solution was to define Graham’s approach to insurance brokerage from a passive to an active vocation. This strategy formed the basis of their new brand, rooted in the tagline “Actions Matter.”

 

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Voice of the Job Seeker

Beyond, an online career network of more than 40 million members, engaged BG to execute a public relations campaign targeting top-tier national media, business outlets and general consumers. In a struggling economy with substantial competition for inclusion in employment stories, BG had to increase brand awareness and steal share of voice from “household name” companies like LinkedIn and CareerBuilder. We recognized the need to offer reporters something unique from the competition: the voice of the job seeker.

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KnowledgeDriven

AmerisourceBergen is the leader in global pharmaceutical sourcing and distribution services. They came to us to help them figure out a way to get all of the stuff they know to the right people—like manufacturers, providers, health system pharmacies and community pharmacies. We created a site, that from architecture to design, got their sea of knowledge to the right audiences in an easily digestible, sortable way.

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Cozen O’Connor Rebranding

Cozen O’Connor was a major force in the legal field, but you had to be in a courtroom to know about it. They needed to tell their story in a new and exciting way—something legal advertising isn’t exactly famous for. We looked to their tough, results-driven heritage for our inspiration. With its unexpected imagery and hard-hitting copy, our campaign not only did justice to their reputation—when it came to legal ads, it raised the bar.

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Einstein Medical Center Montgomery Launch Campaign

When Einstein Healthcare Network opened a new hospital in Montgomery County, it had nearly everything: a state-of-the-art facility, advanced technology, top-tier doctors. What it didn’t have was a long-term connection with the people in its community. With beautiful photography and copy that was emotional and specific, we created a launch campaign that spoke directly to these people—showing them that every detail of the building was designed to make them healthier, more comfortable and more at ease.

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Einstein Healthcare Network Rebrand

In 2011, Albert Einstein Medical Center consolidated to become Einstein Healthcare Network—the third-largest healthcare network in the region. Now they just had to find a way to stand out in one of the nation’s most competitive healthcare marketplaces. To help break through a cluttered sea of medical advertising clichés, we created a distinctive illustration-based campaign centered on “Intelligent Medicine”—Einstein’s distinct blend of clinical excellence and personalized care.

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DesignPhiladelphia Event

We aren’t the only ones celebrating a milestone this year. Ten years ago DesignPhiladelphia emerged to identify, celebrate and raise the profile of this city’s creative economy. In 2014, they asked us to help celebrate a decade of design.

For 50 years, we’ve been inspired by all of the creativity this city has to offer—from a hand-painted sign to a carefully crafted billboard. So we were honored to help them create the overall look and feel of this year’s festival. In addition to creating the key design, we joined the festival as a sponsor. With the sponsorship, we were one of 20 Philadelphia artists chosen to transform an IKEA mirror, as well as host an event featuring designs by our own studio.

All of the pieces celebrate the future of design in this city by looking to what has been laid down for us.