In 2010, the American Society of Transplantation, an organization of more than 3,000 transplant professionals dedicated to research, education, advocacy and patient care in transplantation, engaged Brownstein Group to bring their message to a broader public. This challenge became especially acute in October 2010, when the Arizona state government implemented changes to the adult Medicaid benefit package, including the elimination of coverage for several non-experimental transplant procedures.
AmerisourceBergen is the leader in global pharmaceutical sourcing and distribution services. They came to us to help them figure out a way to get all of the stuff they know to the right people—like manufacturers, providers, health system pharmacies and community pharmacies. We created a site, that from architecture to design, got their sea of knowledge to the right audiences in an easily digestible, sortable way.
When Einstein Healthcare Network opened a new hospital in Montgomery County, it had nearly everything: a state-of-the-art facility, advanced technology, top-tier doctors. What it didn’t have was a long-term connection with the people in its community. With beautiful photography and copy that was emotional and specific, we created a launch campaign that spoke directly to these people—showing them that every detail of the building was designed to make them healthier, more comfortable and more at ease.
In 2011, Albert Einstein Medical Center consolidated to become Einstein Healthcare Network—the third-largest healthcare network in the region. Now they just had to find a way to stand out in one of the nation’s most competitive healthcare marketplaces. To help break through a cluttered sea of medical advertising clichés, we created a distinctive illustration-based campaign centered on “Intelligent Medicine”—Einstein’s distinct blend of clinical excellence and personalized care.