Category Archives: Architecture & Real Estate

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Building Better Product Placements

CertainTeed enlisted Brownstein Group to help support the brand’s sponsorship of Season 2 of HOME FREE, a FOX reality TV show co-hosted by Mike Holmes and Tim Tebow, where 10 participants compete in weekly building challenges in order to win a new home for their personal heroes. While viewers of the show were the perfect fit for CertainTeed’s target audience, with over 25 other corporate partners also attached to the program, the brand was looking for a way to stand out—maximizing their investment by further capitalizing on the limited number of logo placements and brand mentions provided through the sponsorship.

BG was tasked with developing a campaign that would have a measurable impact for CertainTeed and its products—not only through heightened brand awareness, but also increased web traffic, social engagement, and actionable sales leads.

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Unveiling Innovation at Schuylkill Yards

Just one month before the unveiling of the one of the largest developments in Philadelphia’s history, Brandywine Realty Trust and Drexel University tapped Brownstein Group to support media relations for the project, Schuylkill Yards. The 14-acre master planned innovation neighborhood in University City will eventually consist of 5 million gross square feet of mixed-use real estate. A landmark project for Brandywine, Drexel and the City of Philadelphia.

A brief history on Schuylkill Yards…the development project is the culmination of a great vision in urban planning that Drexel University set its sights on nearly 20 years ago. After compiling parcels of land around its campus and Amtrak’s 30th Street Station, in 2015, Drexel University launched a national search for a master developer to put its vision for Schuylkill Yards into action. Philadelphia-based Brandywine Realty Trust was selected, and the announcement of the Drexel-Brandywine partnership and Schuylkill Yards master plan was set for March 2, 2016, at a high-profile launch event.

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Advocating for Good Design

DesignPhiladelphia is a signature event of the Philadelphia Center for Architecture and the oldest design event of its kind. The nine-day festival aims to showcase the work of the region’s designers across multiple disciplines and promote the value of good design and its ability to solve problems and enhance daily life. Brownstein Group is involved with DesignPhilly every year, and in 2015 we supported the public relations efforts, helping drive excitement for the festival’s theme – SHIFT – and its 100+ events.

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Raising the Company Profile

In business for more than 30 years, The McBride Company is responsible for the concept and interior design of some of the most recognized brands in the hospitality and leisure industries. Many people would be surprised to learn that McBride is behind the designs of such popular destinations including Margaritaville, ESPN Sportszone and Hard Rock Café Key West. Despite the prominent nature of the projects McBride has played a major part in, the firm had largely flown under the radar for many years.

As part of its goal to break deeper into verticals where the company already plays, McBride engaged Brownstein Group to plan and execute an aggressive media relations program. As a result, the company now routinely receives the recognition it deserves for the incredibly imaginative and business-minded approach it brings to every project. The media coverage secured by BG is utilized as content for the company’s social media pages, e-newsletters, website and new business process.

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Building Business

For Campus Apartments, the largest privately held student housing provider in the nation, it is no coincidence that its increasing success among universities, property owners and lenders coincides with an ongoing aggressive media relations campaign. Miles Orth, EVP & COO, may have best summed up the correlation between media success and business growth. “Brownstein Group has absolutely helped us attract and close more business. In property management there is no economic condition that increases opportunities; rather, I believe it is the work you are doing to promote our expertise and demonstrate our capabilities.”

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Actions Matter

Whoever said insurance is a commodity was right. For The Graham Company, the Mid-Atlantic region’s top commercial insurance firm, that means working that much harder to engage clients at a level that removes price from the equation. The solution was to define Graham’s approach to insurance brokerage from a passive to an active vocation. This strategy formed the basis of their new brand, rooted in the tagline “Actions Matter.”

 

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Website Redesign

The Keystone Property Group had a vision for what commercial and mixed-use real estate could be: dynamic buildings that attract dynamic people. But when it came to attracting tenants, they were getting undercut by competitors. We had to show potential tenants that when you treat real estate like an investment instead of a commodity, it becomes a place where people want to be and where creativity and productivity can thrive. From hiring employees to closing deals, real estate is where business happens, so you want a space that can give you an edge. So we created a brand around the idea of “Building Culture” and built a website designed to highlight how Keystone could unlock businesses’ potential to succeed.