Category Archives: La Colombe

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A New Kind of Product Launch

With less than three weeks until the launch and only a handful of advanced samples available, the goal was to build awareness for the online release of La Colombe’s newest product, Draft Latte in a can, and educate consumers on the innovative process that makes this beverage the only ready-to-drink coffee with the real texture of a true latte—complete with a frothy layer of foam.