When Einstein Healthcare Network opened a new hospital in Montgomery County, it had nearly everything: a state-of-the-art facility, advanced technology, top-tier doctors. What it didn’t have was a long-term connection with the people in its community. With beautiful photography and copy that was emotional and specific, we created a launch campaign that spoke directly to these people—showing them that every detail of the building was designed to make them healthier, more comfortable and more at ease.
In 2011, Albert Einstein Medical Center consolidated to become Einstein Healthcare Network—the third-largest healthcare network in the region. Now they just had to find a way to stand out in one of the nation’s most competitive healthcare marketplaces. To help break through a cluttered sea of medical advertising clichés, we created a distinctive illustration-based campaign centered on “Intelligent Medicine”—Einstein’s distinct blend of clinical excellence and personalized care.