Category Archives: Comcast

Comcast Broadcast/Service

We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.

All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.

Comcast Broadcast/Technicians

We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.

All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.

Comcast Broadcast/Commitment

We created a series of TV commercials to underscore Comcast’s commitment to service and local communities it serves. Shot in connection with Neighborhood Films, the spots were based on deep scouting and research in and around each of the regions in which they were filmed.

All told, we took to 7 different cities and created 22 TV spots. In each, we highlighted Comcast’s evolving approach to commitment while telling a story that felt genuine to each individual market. No tourist traps, no false familiarity—just real employees supported by real life situations.

Comcast_Van-Wraps_slide3

Comcast Vans

When Comcast came to us, their delivery vans were a little on the dull side. A blank slate—literally. So they asked us to help breathe a little life into their fleet and kick up the excitement. We designed a series of images and wraps intended to show people what HD could really do. The result was a brand-new fleet festooned in scenes of adventure and discovery.

Comcast 20-Minute Advantage Campaign

Time is money.

Comcast Business had a good product. Their reps knew the frustrations that face small business owners and how to help them get the most out of their Internet service. Only problem was: nobody knew about it.

Everyone we interviewed told us the same thing: “time is money.” So we put that idea to work. We asked Comcast if they could help their customers in 20 minutes or less. And their answer inspired a national television campaign.

After a very successful initial rollout and an enthusiastic adoption by the sales force, the 20-Minute Advantage promotion has been extended indefinitely.