Category Archives: CertainTEED

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Building Better Product Placements

CertainTeed enlisted Brownstein Group to help support the brand’s sponsorship of Season 2 of HOME FREE, a FOX reality TV show co-hosted by Mike Holmes and Tim Tebow, where 10 participants compete in weekly building challenges in order to win a new home for their personal heroes. While viewers of the show were the perfect fit for CertainTeed’s target audience, with over 25 other corporate partners also attached to the program, the brand was looking for a way to stand out—maximizing their investment by further capitalizing on the limited number of logo placements and brand mentions provided through the sponsorship.

BG was tasked with developing a campaign that would have a measurable impact for CertainTeed and its products—not only through heightened brand awareness, but also increased web traffic, social engagement, and actionable sales leads.