Carrie McCament Joins Brownstein Group as Chief Marketing Officer
PHILADELPHIA, (August 29, 2016) – Brownstein Group today announced the hiring of veteran marketing executive Carrie McCament as the agency’s Chief Marketing Officer. McCament brings 30 years of marketing and business development experience from agency holding companies IPG, Omnicom and Publicis. As CMO, McCament will lead Brownstein Group’s overall brand positioning and marketing initiatives while focusing on strategic growth.
“We were looking for someone that can take this agency to a new level of commercial and creative success,” said Brownstein Group CEO & President Marc Brownstein. “Carrie is an original thinker that has a contemporary approach to growth. With her wealth of knowledge, I am confident that she will take this agency in new directions while maintaining our heritage and strong core values.”
McCament’s career includes in-depth agency and client side experience developing break-through marketing strategies for some of the world’s largest and most recognizable brands. She has a strong leadership acumen integrating and managing multi-disciplinary, cross channel teams while cultivating entrepreneurial approaches to problem solving and creative fluidity across the communications spectrum. Her core strength is yielding YOY revenue growth in competitive environments.
“For me, Brownstein Group represents being in the right place at the right time in my career,” said McCament. “There is great upside potential and given the rich assets and results-driven culture that currently exist within the agency, I have no doubt I can make immediate impact and elevate the national conversation around BG longer term.”
Prior to Brownstein Group, McCament served as Partner/SVP of Account Management at Rosetta/Publicis where she was responsible for driving brand strategy and thought leadership on behalf of Samsung, one of the industry’s largest accounts. She also spent eight years at GO Experience Design/OMC, where she led their flagship account, Bank of America.
Earlier in her career, McCament was instrumental in launching and directing the country’s leading marketing-to-women communications company, Frank About Women/ Mullen/ IPG. McCament and her team advised global companies on gender-savvy brand initiatives and revitalization programs. She is also a recognized national platform speaker.
About Brownstein Group
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4A’s and the Public Relations Society of America, Brownstein Group provides services to local, national and international clients such as IKEA, United Healthcare, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, The Philadelphia Auto Show, Garces Group and La Colombe. For additional information, visit www.brownsteingroup.com.