Internship Application

INTERNSHIP APPLICATION

Name *

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Last

Email Address *

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Street Address

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Graduation Date

Internship Type *

Answer in 200-250 words; answer 2 of these 4:

Who do you think are the most exciting influencers in today's culture?

Name and describe an influencer brand campaign that you felt was successful, and why?

What do you think is the most important emerging social media platform and/or trend that brands should be tapping into?

Who are 3-5 influencers who are on the rise, and why?

Answer in 200-250 words; answer 2 of these 3:

Please describe a brand that you believe is connecting with its consumers in an especially surprising, unconventional, or compelling manner. How is this brand positioning themselves against the competition effectively?

Please describe a recent (within the past year) advertising campaign that you believe is delivering an especially compelling and/or impactful message. What do you believe was the consumer insight that this brand was tapping into and how might it tie back directly to the brand’s identity and communications strategy?

Which primary research method do you find to be the most interesting? Which do you find to be the most informative? How come?

Answer in 200-250 words; answer 2 of these 4:

Please explain the macro and micro implications of a current event facing the region and/or nation

What is the single biggest change in PR we may see within the next 12 months, and also the next 5 years?

What two trends are changing Philly right now – for better or worse?

What national PR campaign or activation has caught your attention and why?

In your own words, what is the role of an account manager and what do you think makes a good one?

What 3 words would others use to describe you and why?

Please answer the following with how you would handle this particular scenario:

You are working with a client to develop a billboard campaign. You have had multiple meetings with the client discussing their goals and objectives for this campaign and the creative brief that was developed was approved before getting the creative team started on the project. It has come time to present the first round of creative concepts to the client and they were very displeased with what was shown. They said they didn’t feel it was aligned with the brief and they would like us to start over on a tight timeline to deliver something else. When you tell the creative team, they are upset as they believe they followed the brief and want to push back and defend their work before agreeing to start over.

Résumé *

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