Brownstein Group Takes Home 10 National Awards for Digital Work With Five Different Clients
When talking about the success of the Chicago Bulls, Michael Jordan once said that talent wins games but teamwork and intelligence win championships. The same could be said about Brownstein Group, whose creative thinking and integrated team effort gave the agency 10 national awards for five different clients during the month of November.
The agency started off the month with seven awards in the Academy of Interactive and Visual Arts’ W3 Awards, including a Best in Show honor for the SageGlass website homepage. BG also earned two gold nods for the SageGlass website in the Construction and Manufacturing categories as well as silver awards for the Beneficial Bank website (Banking/Bill Paying), the IKEA USA LED Light Challenge game (Environmental Awareness), the Western Union Speedpay website (Banking/Bill Paying) and SageGlass (Website Features Visual Appeal).
In its 11th year, the W3 awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Brownstein Group competed against over 5,000 other entries from advertising and public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts to compile quite an impressive haul. The Best in Show designation is only awarded to the top one percent of all work entered.
BG continued the winning streak on November 16, garnering three awards at the PR News Digital PR Awards. The team received top billing in the WOW! category for its #ColorWithIKEA coloring pages and honorable mention for growing Garces Group’s Instagram presence and the IKEA USA LED Light Challenge, respectively.
The PR News Digital PR Awards recognize the year’s most outstanding digital communicators and campaigns from agencies and companies across the country. Entries are judged by a blue chip panel of corporate, agency and academic executives, as well as by the staff of PR News, based on creativity, innovation, sound planning, implementation and outcomes.
And just how did we put this award winning work together?
The SageGlass website features a series of epic, painterly renderings that show the full potential of the way the company can radically change the way we experience the built environment. Developed in partnership with BrickVisual, the Hungary-based architectural visualization studio, we wanted vividly demonstrate what we took to calling “The Sage Bloom.” The “Sage Bloom” is the moment of interaction between the technology, the glass, and the natural environment. The renderings, both still and in motion, capture the essence of this transformation.
The design concept was governed by three crucial requirements. The need to communicate the highly visual and experiential nature of Sage’s performance in an immediate, breathtaking, clear, emotional way; the need to make a palpable want to experience these environments in person; and the need to explain, with precision and clarity, the functionality, benefits and implications of this technology to architects, specifiers and building owners.
#ColorWithIKEA provided fans with their own set of illustrations that were free and ready to be downloaded, printed and filled in with a personal touch. It tied into the popularity of adult coloring books but stood on its own, thanks to the reach of social media and a twist that’s uniquely IKEA.
The coloring pages and accompanying blog launched in January of 2016, just after the holiday season, encouraging fans to relax and unwind by taking some time to color. The pages were promoted through social posts on IKEA USA’s Facebook, Twitter and Instagram accounts and encouraged fans to download the pages, color, and then share them on social media using the hashtag #ColorWithIKEA. Social media posts promoting the coloring pages garnered more than 2,495,000 impressions and drove more than 20,000 link clicks to the coloring pages. All told, #ColorWithIKEA earned over 103 million impressions.