Brownstein Group’s Anne Ryan and Justin Melnick to Talk Branding Your Bank at Virginia Bankers Association Conference
PHILADELPHIA (February 14, 2017)- Brownstein Group Director of Brand Strategy Anne Ryan and Senior Brand Strategist Justin Melnick will present at the upcoming Virginia Bankers Association Retail Banking & Marketing Conference on March 8 in Charlottesville, Va.
The talk, titled “Breaking Away from the “Sea of Sameness” In Your Bank Brand,” will discuss what banks need to do to break away from being a bank and get closer to being a brand. The session will be an interactive “playshop” where attendees will be asked to think both as consumers and as marketing professionals so that they can leave the session with a new perspective on what it means to be a brand and the steps they need to take in their organization to get leadership, marketing, HR, and employees on board.
For more information on the conference and this session, click HERE