Brownstein Group Public Relations Wins 10 PRSA Pepperpot Awards
PHILADELPHIA, December 5, 2012 – The annual Pepperpot Awards, hosted by the Philadelphia Chapter of the Public Relations Society of America to honor the region’s top public relations professionals, took place on December 4. Brownstein Group (BG) was the recipient of 10 awards – an agency record – including eight first-place finishes, for its work in brand management, community relations, feature stories, media relations, research, social media and special events. The integration of the agency’s public relations and brand strategy teams was instrumental in two of the first-place achievements.
“Receiving a Pepperpot is a distinction among Philadelphia-area public relations professionals that marks a campaign or tactic as truly superior,” said Erin Allsman, vice president, public relations and social media director at Brownstein Group. “It‘s an honor to receive recognition for excellence in 10 of the 30 categories, demonstrating the breadth and depth of our expertise, as well as agency integration at its best. We’re also particularly proud to have swept the media relations and feature stories categories, which speaks to the strength of our PR team’s foundational practices.”
BG received the following awards:
Pepperpot (First Place)
Brand Management – Philadelphia Federal Credit Union
Philadelphia Federal Credit Union engaged Brownstein Group to assess its brand against the current economic backdrop and deliver a powerful brand identity. The resulting campaign was rooted in a comprehensive research and analysis process and informed the messaging platform, creative concept, media plan and public relations initiatives.
Community Relations – Saint-Gobain North America
To educate future generations about sustainable building and environmental preservation through its own example, Saint-Gobain launched a national partnership with YouthBuild USA’s green job and construction training program in four markets. Through media relations and events, Saint-Gobain improved relationships with local communities and government officials, secured unprecedented media attention and enhanced employee pride.
Feature Stories – ICS Risk Advisors
Following sweeping regulatory reform to the financial system, Brownstein Group sought to establish ICS Risk Advisors as industry thought leaders and placed a 2,000-word feature story in a prominent legal journal explaining the Dodd-Frank Act’s potential impact on banks. This credibility dramatically increased brand exposure, leading to over 40 top-tier media placements.
Media Relations – K12 Inc.
Education reform is a hotly contested issue, and Brownstein Group was tasked with promoting the progressive idea of K12 Inc. in the states of PA, OH and IN. Through hyperlocal media relations, BG managed to redirect the attention onto the students and highlight positive stories that led to an increase in school enrollment.
Research – Philadelphia Federal Credit Union
Philadelphia Federal Credit Union engaged Brownstein Group to develop a strategic messaging platform that uniquely positioned the credit union in its market. In order to develop messaging that resonated with PFCU’s audiences, we rolled out a comprehensive 12-week research-based branding process that included complete immersion into the PFCU experience and led us to their new brand platform, “Not here for our profit. Here for yours.”
Social Media Platform – Philadelphia Federal Credit Union
As part of a brand refresh, a Facebook page was established for Philadelphia Federal Credit Union to maintain an ongoing dialogue with employees, members and prospects. Through a series of contests, compelling content and special features, BG elevated Facebook as a key communication channel and increased “Likes” by over 300 percent in under six months.
Special Events and Observances (Seven Days or More, Budget Greater than $15,001) – Automobile Dealers Association of Greater Philadelphia
The Automobile Dealers Association of Greater Philadelphia aimed to re-invigorate the Philadelphia Auto Show message and build a sense of excitement for the 2012 show. Events like the Mayor’s Drive In “kick-off,” Media Preview Day, the Black Tie Tailgate Gala, celebrity appearances, and Philadelphia’s first indoor test drive helped us reach the second highest overall attendance in the Show’s history.
Special Events and Observances (Fewer Than Seven Days, Budget Under $15,000) – Saint-Gobain North America
To celebrate the completion of the first sustainable rehabilitated home under Saint-Gobain’s three-year national partnership with YouthBuild USA, a non-traditional ribbon-cutting event was created featuring a street fair and open house to recognize the students’ hard work andshare the completed project with the community as an example of how energy-efficiency and sustainability can be affordable and attainable for homeowners.
Ladle (Second Place)
Feature Stories – The Graham Company
The Graham Company’s brand is synonymous with managing insurance programs for the construction industry, but workers’ compensation programs were often awarded to other firms even though Graham has an expertise. To communicate Graham’s skill, Brownstein Group wrote a 1,200-word article detailing critical strategies for managing workers’ compensation costs. The article was pitched to Construction Business Owner and was received with glowing praise for its insights; it was the cover story in August 2012, reaching 45,000 contractors.
Media Relations – Automobile Dealers Association of Greater Philadelphia
The Automobile Dealers Association of Greater Philadelphia aimed to re-invigorate the Philadelphia Auto Show message and build a sense of excitement for the 2012 show. Through editorial focus on the expanded space and new attractions, the 2012 show was featured in over 250 captured media placements and reached the second highest overall attendance in the Show’s history.
About Brownstein Group
Brownstein Group is a brand communication firm located in Center City Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, advertising and design, public relations and social media, and interactive. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Comcast, Microsoft, Saint-Gobain North America, AmerisourceBergen, Cozen O’Connor, Einstein Healthcare Network, the Philadelphia Auto Show, and Campus Apartments. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook at www.facebook.com/brownsteingroup, or visit www.brownsteingroup.com.