Brownstein Group Hires Danielle Rossi as Vice President, Director of Brand Strategy & Integrated Marketing

Additional new hires in Public Relations, Social Media and Agency Communications

PHILADELPHIA, December 16, 2014Brownstein Group (BG) hired Danielle Rossi as Vice President, Director of Brand Strategy & Integrated Marketing to lead the agency’s strategy and digital and media operations. Additional hires include Aimee Cicero as Agency Communications Manager, Toni McIntyre as Junior Copywriter and KC Kappen as Junior Account Executive. These new hires strengthen and expand on BG’s Brand Strategy, Agency Communications and Public Relations and Social Media departments.

“We’re always looking for new ways to surprise and delight our clients with exceptional work, and it all starts with our team,” said Marc Brownstein, President and CEO of Brownstein Group. “A company is only as good as the people who work for it and we pride ourselves on attracting the best talent. With these new additions, our team is stronger than ever and poised to achieve even greater success in 2015.”

With 15 years of experience, Rossi will play a key role in BG’s core management team. As Vice President, Director of Brand Strategy & Integrated Marketing, she is responsible for leading the Brand Strategy team in the creation and optimization of brand identities for new and existing clients. She will also oversee the agency’s digital production, SEO, SEM, and media planning services. Prior to BG, Rossi worked for Star Group, Finch Brands and Gyro Worldwide.

As Agency Communication Manager, Aimee Cicero is leading and managing all of BG’s internal and external communications. Prior to BG, Cicero was the Director of Communications for Major League Soccer’s Philadelphia Union. Joining her is Toni McIntyre who, as a Junior Copywriter, is responsible for creating and managing content on BG’s social media channels.

With a background in technology and B2B communications, KC Kappen joins BG’s PR and Social Media team. In this role he is responsible for providing tactical and strategic support across a variety of the agency’s accounts.

About Brownstein Group

Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Saint-Gobain North America, Ricoh America, Cozen O’Connor, Western Union, the Philadelphia Auto Show, and Campus Apartments. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or Facebook, or visit