The healthcare PR world has been all a-buzz in recent weeks over
the outing of two skincare companies offering controversial
"incentives" to reporters in exchange for editorial coverage and
attendance at a conference.
But if we take a hard look at the media landscape, PR's role in
the creation of news, the woes of the shrinking newsroom and the
broken print newspaper advertising revenue model, we might ask
ourselves - were they really that far off the mark?