Most companies go through branding processes at some point.
Heck, not at some point. At several points. Brands are created,
launched, dissected, reinterpreted, and eventually revisited.
If you asked most people what they thought of branding, you would
likely be met with some skepticism. Sure, it works for Coke or IBM,
companies with big advertising budgets. But what is this going to
do for me?