Maybe it's just me, but the term "brand loyalist" always seems
to conjure up a mental image of a 1962 businessman staring
earnestly into a movie camera, brandishing a tube of toothpaste and
declaring that he simply wouldn't settle for anything else.
But what if the brand loyalist is not extinct, merely evolved?
In an often-cluttered communication environment, this person might
have just been lost in the din. In many ways, the loyal consumer is
still thriving, but now he belongs to a shiny new breed - brand
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