Facebook page...check. Twitter account...check. YouTube
channel...check.
Too many companies are looking at social media as a To Do List
and bypassing the most critical element to success, an ongoing
strategic plan. And they're about to find out why a checklist just
won't work.
Social media management company Vitrue recently released the Social Page
Evaluator, a free tool that can determine the value in dollars
of a brand's Facebook page. Using the tool, you can also compare
your page to up to three other brand pages. My guess is that
company after company is being disappointed by the numbers they're
seeing.