If you haven't already, you should definitely check out the art
and film project commissioned by Stella Artois: The Ritual
Project and Up
There.
The short
film
documents a crew of artists in NYC and the dying trade
of large-scale hand-painted advertising. The project itself details
the step by step of bringing the perfect Stella Artois to
life.
View the short stop-frame animation of the Belgian Pouring
Ritual seen at the end of Up
There after the jump.