When it comes to social media, statistics show that women are the prime users. But a new, growing trend within this realm is the concept social media sites just for men.
In the second installment of her series for PRWeek, Erin suggests we change the conversation and value social media for its ability to make a first impression on a potential new customer.
As is the deal with any mode of human interaction, the rules of
social media etiquette are in a continuous state of formation.
We're collectively hammering out the unwritten rules of what (and
what not) to share and how to share it.
But with social media, what's common courtesy?
Gymnastics, swimming, and…tweeting?
With only a year to go, the official 2012 Olympic Games website
is hosting a social media competition to rank the participating
counties by most loyal fans. And although the competition has just
begun, fans have already submitted over 85,000 tweets!
Since their inceptions, the Home Run Derby and All Star game
have brought us the hottest bats, gloves and change-ups to the
field with a much anticipated game of ball. This year,
however, there was more than just the sweet, sweet sound of
baseball-meets-bat and the prize of the World Series home field
advantage. It also brought us tech-savvy fans the chance to
actually interact with the players during the competition.
"The Voice" is a talent competition, similar to "American Idol,"
in which musical judges and the American public decide which
contestant has what it takes to become the next music superstar.
But it's not just another reality show. "The Voice" is a new media
platform that integrates social media with reality television.
So what does this mean for the future of television?
That's just it. This could be the future of television.
Every morning when I pick up my iPhone, I find myself scrolling
through a list of 10-15 email offers. Groupon, Living Social,
Gilt…combine those with the dozens of retail email coupons and
promotions I'm already receiving, and it's out of control.
Consumers now expect discounts. Which
begs the question, is anyone willing to pay full price?
This week Brownstein Group was the proud recipient of six awards
at the Philadelphia PRSA's annual Pepperpots program. It was a banner year for
the program, which had a record amount of entries, and a banner
year for BG, as we took home the most awards in the history of our
public relations practice.
Each year, as we receive the news of our wins (yes, they tell us
in advance!) we have to decide who will attend the event, a
decision that is typically based on who worked on the winning
Ever posted a scornful message on Facebook or uploaded something
seriously scandalous to YouTube? It may be time for you to meet The
Social Media Sobriety Test.
Facebook page...check. Twitter account...check. YouTube
Too many companies are looking at social media as a To Do List
and bypassing the most critical element to success, an ongoing
strategic plan. And they're about to find out why a checklist just
Social media management company Vitrue recently released the Social Page
Evaluator, a free tool that can determine the value in dollars
of a brand's Facebook page. Using the tool, you can also compare
your page to up to three other brand pages. My guess is that
company after company is being disappointed by the numbers they're
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