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2 Posts tagged: SEO

Not Dead, Just Badly Burned

For the past few months since AdAge conducted this survey I've been meaning to post my thoughts on whether or not the press release is dead.

Unfortunately, I've been too busy writing press releases to get to it until now.  And the topic has, in true communication field style, been debated ad nauseum. So I'll make this short and sweet.

 

 

 
 
Developing a website is like Knitting a Scarf.

Last week, I attended my second knitting class, where I learned how to knit a scarf.  At first, I thought that knitting would be a breeze! You're just looping knots around giant needles, how hard can that be?  You knit.  You purl.  You knit.  It seems like it's just this repetitive process that once you get the hang of it, you set your brain in a mode of set it and forget it.  However, once you have knitted a sizable length of yarn, you begin to realize it looks more like a polka dot scarf from the many gaps where the fabric should be.  You have to make the decision to either learn how to fix each mistake and refine them in order to make the scarf more appealing to wear, or to keep trucking along, hoping no one will notice the holes.  Well, developing a website can sometimes have the same outcome.