Brownstein Group Blog Home

The healthcare PR world has been all a-buzz in recent weeks over the outing of two skincare companies offering controversial "incentives" to reporters in exchange for editorial coverage and attendance at a conference.

But if we take a hard look at the media landscape, PR's role in the creation of news, the woes of the shrinking newsroom and the broken print newspaper advertising revenue model, we might ask ourselves - were they really that far off the mark?

This week Brownstein Group was the proud recipient of six awards at the Philadelphia PRSA's annual Pepperpots program. It was a banner year for the program, which had a record amount of entries, and a banner year for BG, as we took home the most awards in the history of our public relations practice.

Each year, as we receive the news of our wins (yes, they tell us in advance!) we have to decide who will attend the event, a decision that is typically based on who worked on the winning projects.

For the past few months since AdAge conducted this survey I've been meaning to post my thoughts on whether or not the press release is dead.

Unfortunately, I've been too busy writing press releases to get to it until now.  And the topic has, in true communication field style, been debated ad nauseum. So I'll make this short and sweet.