The healthcare PR world has been all a-buzz in recent weeks over
the outing of two skincare companies offering controversial
"incentives" to reporters in exchange for editorial coverage and
attendance at a conference.
But if we take a hard look at the media landscape, PR's role in
the creation of news, the woes of the shrinking newsroom and the
broken print newspaper advertising revenue model, we might ask
ourselves - were they really that far off the mark?
Most companies go through branding processes at some point.
Heck, not at some point. At several points. Brands are created,
launched, dissected, reinterpreted, and eventually revisited.
If you asked most people what they thought of branding, you would
likely be met with some skepticism. Sure, it works for Coke or IBM,
companies with big advertising budgets. But what is this going to
do for me?
This week Brownstein Group was the proud recipient of six awards
at the Philadelphia PRSA's annual Pepperpots program. It was a banner year for
the program, which had a record amount of entries, and a banner
year for BG, as we took home the most awards in the history of our
public relations practice.
Each year, as we receive the news of our wins (yes, they tell us
in advance!) we have to decide who will attend the event, a
decision that is typically based on who worked on the winning
For the past few months since AdAge conducted this survey I've
been meaning to post my thoughts on whether or not the press
release is dead.
Unfortunately, I've been too busy writing press releases to get
to it until now. And the topic has, in true communication
field style, been debated ad nauseum. So I'll make this short and
If you haven't already, you should definitely check out the art
and film project commissioned by Stella Artois: The Ritual
Project and Up
documents a crew of artists in NYC and the dying trade
of large-scale hand-painted advertising. The project itself details
the step by step of bringing the perfect Stella Artois to
View the short stop-frame animation of the Belgian Pouring
Ritual seen at the end of Up
There after the jump.
Spring is here!
Or did we just flash forward to summer?
I'm not complaining, just sayin.
Here's what I'm looking forward to now that spring has
Meet our Associate Creative Director, Kenny Kim.
He's as funny as he looks, folks!
A few years ago there was a show on MTV called PoweR
Girls. The show, billed as "sometimes glamorous, sometimes
stressful but always exciting", followed a gaggle of pretty,
dressed-to-the-nines girls as they pitched, planned and partied
their way into Manhattan's club scene. As a young PR professional
at the time, I was disappointed at how my industry was portrayed.
All focus seemed to be on the celebs in front of the "step and
repeat" instead of the messaging, strategy and tactics that make an
event or any PR effort successful for the client.
adidas agency news alice alice in wonderland All Star Game app Art artist awesome Aziz Ansari b2b Beer betty white bill cunningham Black Friday blog Bose Brand brand advocate brand engagement brand loyalist branding branding process Brownie Husband Brownstein Group Brownstein Group News Burger King catalog Cell phones chat roulette Clie Client Coupons co-workers Design dictionary Digital Billboards discounts dollar dog night earned media electronic communication facebook fashion Fast food Film first post flash mob floppy Flyers Foursquare Freddy Krueger fun post Google grammar grand rapids hand-painted advertising healthcare PR Hoax holidays hollywood Interactive doodle Intern Love internet iPad Jamie Oliver Joel McHale John Cusack Juicy Fruit Ken Jeong Kenny Kim Libby Rosoff Livingstones makingoutwithpillow matte release McDonald's measurement MLB Motorola Movies Mrs. Q MTV mural arts music video nailpolish Nestle nike notes Olympics Open Studio Outdoor Packaging Pac-Man Painting Pancake Parody Philadelphia Phillies photography Photoshop pork PR PR myths press release Profile PRSA PSA Public relations Quotes Radical Friend reality tv retail Roger Miller Scary Movies Schaeffer SEO Serenading Unicorn slang SNL soccer Social Good Social Media Social Page Evaluator SOFAR sports spring Stella Artois stress swag taglines Talkies Technology awesome home decor Teens Texting The Ritual Project Titles Twetiquette Twitter typography University of the Arts Up There Veggiecation Video viral Vitrue weddings Wes Anderson white-knuckle rage Woody Allen world cup World Park Yeasayer Yogorino youtube