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8 Posts tagged: Brand

Brand Advocates are the New Brand Loyalists

Maybe it's just me, but the term "brand loyalist" always seems to conjure up a mental image of a 1962 businessman staring earnestly into a movie camera, brandishing a tube of toothpaste and declaring that he simply wouldn't settle for anything else.

But what if the brand loyalist is not extinct, merely evolved? In an often-cluttered communication environment, this person might have just been lost in the din. In many ways, the loyal consumer is still thriving, but now he belongs to a shiny new breed - brand advocate.

 
 
Can I get full price?

Every morning when I pick up my iPhone, I find myself scrolling through a list of 10-15 email offers. Groupon, Living Social, Gilt…combine those with the dozens of retail email coupons and promotions I'm already receiving, and it's out of control.

Consumers now expect discounts. Which begs the question, is anyone willing to pay full price?

 
 

Inspired by Pork

Inspired by Pork

Since 1987, the National Pork Board has used "The Other White Meat" to promote - in this carnivorous writer's opinion - the tastiest of all meats. That ended last week when the board announced a new tagline: "Pork. Be Inspired."

 
 
Joe Weinlick

Most companies go through branding processes at some point. Heck, not at some point. At several points. Brands are created, launched, dissected, reinterpreted, and eventually revisited.

If you asked most people what they thought of branding, you would likely be met with some skepticism. Sure, it works for Coke or IBM, companies with big advertising budgets. But what is this going to do for me?

 
 

A Font to Remember

A Font to Remember

Wes Anderson is to Futura as Woody Allen is to...

 
 

Brand Resilience

Joe Weinlick

Mostly good article on branding at Thought Leadership: 4 Surefire Ways to Destroy Your Brand.

But, they get one thing wrong. I would disagree with the upfront premise about how easy it is to destroy a brand. Once you establish a really strong brand, you can actually weather those storms if you stay true to the promise.

 

 
 
Developing a website is like Knitting a Scarf.

Last week, I attended my second knitting class, where I learned how to knit a scarf.  At first, I thought that knitting would be a breeze! You're just looping knots around giant needles, how hard can that be?  You knit.  You purl.  You knit.  It seems like it's just this repetitive process that once you get the hang of it, you set your brain in a mode of set it and forget it.  However, once you have knitted a sizable length of yarn, you begin to realize it looks more like a polka dot scarf from the many gaps where the fabric should be.  You have to make the decision to either learn how to fix each mistake and refine them in order to make the scarf more appealing to wear, or to keep trucking along, hoping no one will notice the holes.  Well, developing a website can sometimes have the same outcome.

 
 
Just ask Betty White...

If you think for a second you're not ready to develop a social media strategy, ask Betty White what she thinks of that.  No story in recent memory better illustrates the impact of social media than Betty White's recent Facebook success.