BG named PR Agency of Record for Universal Technical Institute
PHILADELPHIA, October 1, 2013 – Brownstein Group (BG) announced today that it has been named Public Relations Agency of Record for Universal Technical Institute (UTI), the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.
In June 2012, Brownstein Group was selected as the regional PR agency to support and drive awareness of UTI’s Exton, Pa., campus. After planning and executing an effective media and community relations program within the Philadelphia region, BG was invited in August 2013 to participate in the request for proposal process for UTI’s national public relations scope of work. UTI evaluated potential partners according to overall agency capabilities, depth of experience, media prowess, creativity and innovation.
“We have excelled in our partnership with UTI on the regional level because of our capacity to understand their business, develop a compelling message and drive above-and-beyond results,” said Marc Brownstein, President and CEO of Brownstein Group. “Now we have been presented with the greatest opportunity to deliver these same results on a national scale for UTI, and we are excited to get started.”
BG’s scope of work with UTI is designed to meet several goals for the brand through a variety of strategies and tactics that span BG’s core PR capabilities, including: strategic planning and positioning, message development, media relations, special event planning, social media strategy and executional support and campaign measurement. Erin Allsman, APR, Vice President, Public Relations & Social Media Director, will oversee the account’s strategic direction, with support from Laura Van De Pette, APR, Account Supervisor. Executional support will come from Mallory Jaroski, Senior Account Executive; Michelle Woolford, Account Executive; and Jenna Robinson, Account Coordinator. Brownstein Group will also continue to represent UTI-Exton.
“Our institutional knowledge of the UTI brand, coupled with our deep experience in national media relations, led us to a strategic and measurable approach that we believe will achieve UTI’s PR goals and support their business needs,” said Allsman. “We know and respect that this expanded role places us in a unique position as national strategic counselors, as role models for the local agencies representing the 11 UTI campuses nationwide and as the team responsible for helping UTI achieve its goals of becoming a thought leader in the technical education industry.”
About Universal Technical Institute, Inc.
Headquartered in Scottsdale, Arizona, Universal Technical Institute, Inc. (NYSE: UTI) is the leading provider of post-secondary education for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. With more than 170,000 graduates in its 48-year history, UTI offers undergraduate degree, diploma and certificate programs at 11 campuses across the United States, as well as manufacturer-specific training programs at dedicated training centers. Through its campus-based school system, UTI provides specialized post-secondary education programs under the banner of several well-known brands, including Universal Technical Institute (UTI), Motorcycle Mechanics Institute and Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NASCAR Tech). For more information visit www.uti.edu. Like UTI on www.facebook.com/UTI or follow UTI on Twitter @UTITweet, @MMITweet, and @NASCARTechUTI.