Erin Allsman for PRWeek: Help Clients Understand the Importance of Research to PR
Have you been following along with Erin’s PR Insider articles this week? Her final article for PRWeek advocates for the importance of investing in research to ensure a successful PR campaign. “Too often, our basic research approach lacks the discipline and depth necessary to uncover all threats and opportunities.” You can read her wisdom here: http://www.prweekus.com/myth-3-ignorance-is-bliss/article/221970/ How do you emphasize the importance of research to clients? Leave a comment here or join the discussion on our Facebook page!