Erin Allsman for PRWeek: Why It's Okay to Value Social Media in a B-to-B Environment
In the second installment of her series for PRWeek, Erin suggests we change the conversation and value social media for its ability to make a first impression on a potential new customer – not for its dollar-out dollar-in ROI. Check out Erin’s column here: http://www.prweekus.com/myth-2-all-roi-is-tangible/article/221644/