Advertising Imitating Art Imitating Life.
If you haven't already, you should definitely check out the art
and film project commissioned by Stella Artois: The Ritual
Project and Up There.
The short
film
docu
ments a crew of artists
in NYC and the dying trade of large-scale hand-painted advertising.
The project itself details the step by step of bringing the perfect
Stella Artois to
life.
View the short stop-frame animation of the Belgian Pouring
Ritual seen at the end of Up There
here:
These guys are seriously cool. Back in the day I worked at a
sign shop and actually met one of them. He reminded me of Ralph
Lauren (if Ralph Lauren was splattered in paint).
They are the artists' artist. And I loved this film. Check it out
here.