Homelessness Advocacy Group Checks-In to Foursquare
A new social awareness initiative uses check-ins to the
location-based service Foursquare to benefit those
who don't have a location they call home. The Urban Ministries of Durham
(UMD) and the Durham, NC-based agency McKinney created check-in spots around the
city such as the "trashcan behind the restaurant" and the "tent
under the overpass." Curious Foursquare users who view these spots
will see "tips" posted by UMD inviting them to check-in, spread the
awareness to their friends via their social media profiles, and
visit the UMD website for more information. According to their
website, this is part of a multi-faceted social media campaign
developed by UMD and McKinney.